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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2022
Kunden im Lösungsgeschäft - Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?
In: volume: 39, 2022, issue: 3, p. 14-20
Kramer, Victoria
;
Krafft, Manfred
2022
Quo vadis, Aussendienst? - So erzeugt der B-to-B-Aussendienst künftig Mehrwert
In: volume: 39, 2022, issue: 3, p. 38-45
Thoma, Axel
2022
Kundenlösungen als Signale - Warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist
In: volume: 39, 2022, issue: 3, p. 22-29
Zimmer, Marcus
;
von Wangenheim, Florian
;
Salonen, Anna
2022
Boring-2-Boring beenden – Warum nicht! - Wie die Credit Suisse dank konsequenter Ausrichtung an Kunden-Insights ihre Marketingwirkung verbesserte
In: volume: 39, 2022, issue: 3, p. 6-13
Reichelt, Roman
;
Nguyen, Minh Dang
2022
Marketing Review St.Gallen, Ausgabe 3/2022: From Business to Business
In: volume: 39, 2022, issue: 3,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
B2B: A Shift from Owning to Sharing? - How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized Enterprises
In: volume: 39, 2022, issue: 3, p. 30-37
Huber, Sebastian
;
von dem Berge, Karina
;
Burri, Simona
;
Jüttner, Uta
;
Wälfer, Toni
;
Huber, Charles
;
Niederhauser, Luca
2022
Marketing für die Kirche: Interview mit Pater Martin Werlen
In: volume: 39, 2022, issue: 3, p. 46-51
Werlen, Martin
;
Reinecke, Sven
2022
Peer-Pricing - Ein integrativer Pricing-Ansatz in B-to-B-Märkten
In: volume: 39, 2022, issue: 3, p. 52-59
Roll, Oliver
;
Zenker, Paul
2022
New Public Management - Steigerung der Serviceorientierung in Verwaltungen
In: volume: 39, 2022, issue: 3, p. 60-66
Sprenger, Martin
;
Dettwiler, Raymond
Author
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Burri, Simona
1
Dettwiler, Raymond
1
Huber, Charles
1
Huber, Sebastian
1
Jüttner, Uta
1
Krafft, Manfred
1
Kramer, Victoria
1
Nguyen, Minh Dang
1
Niederhauser, Luca
1
Reichelt, Roman
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2022