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Results 51-60 of 60.
Year of PublicationTitleAuthor(s)
2020Looking for Prophets? The Trend Receiver Approach
In: volume: 37, 2020, issue: 3, p. 32-37
Lüken, Jan-Diederich
2020Konfiguratoren und Plattformen im B-to-B-Online-Vertrieb
In: volume: 37, 2020, issue: 2, p. 28-37
Schlipf, Matthias; Solloch, Juri
2020Purpose-Driven-Marketing - Marketing-Hype oder langfristiges Erfolgskonzept
In: volume: 37, 2020, issue: 4, p. 18-23
Stang, Annett
2020Marketing Review St.Gallen, Ausgabe 6/2020: After the Hype
In: volume: 37, 2020, issue: 6,
Universität St. Gallen - Institut für Marketing
2020What Drives B-to-B Customers' Adoption of Smart Product-Service Systems?
In: volume: 37, 2020, issue: 1, p. 12-18
Kropp, Eva; Totzek, Dirk
2020Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures
In: volume: 37, 2020, issue: 3, p. 20-31
Ivancic, Ronald; Ott, Stefan
2020Purpose-Driven-Branding: Agile Markenführung als "Brand-Ucation"
In: volume: 37, 2020, issue: 4, p. 40-49
Lies, Jan
2020Ist die Technologie ein Teil von mir? Oder bin ich ein Teil der Technologie?
In: volume: 37, 2020, issue: 2, p. 6-9
Hildebrand, Christian; Schmutz, Iris
2020Capturing Value in the Internet of Things
In: volume: 37, 2020, issue: 1, p. 48-55
Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; Weinberger, Markus; Fleisch, Elgar
2020Don't Mix Business with Politics? - Understanding Stakeholder Reactions to Corporate Political Activism
In: volume: 37, 2020, issue: 4, p. 24-30
Appels, Moritz; Edinger-Schons, Laura Marie; Korschum, Daniel; Balk, Luisa