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Results 41-50 of 60.
Year of PublicationTitleAuthor(s)
2020Taktiken für rentables Omni-ChannelManagement
In: volume: 37, 2020, issue: 6, p. 54-63
Metzler, Thomas; Rudolph, Thomas; Linzmajer, Marc
2020Purpose 'In These Uncertain Times'
In: volume: 37, 2020, issue: 4, p. 58-62
van Deth, Samuel
2020"The Internet of Things: a new perspective beyond technology"
In: volume: 37, 2020, issue: 1, p. 6-11
Bäcker, Oliver; Herhausen, Dennis
2020Lessons From Market Making: Customer Foresight in the B2B Sector and What We Can Learn From It
In: volume: 37, 2020, issue: 3, p. 6-11
Goerdten, Dieter; Gollnhofer, Johanna
2020The Art of War & Sales: Is Sales the Next Frontier for the Bots?
In: volume: 37, 2020, issue: 5, p. 58-61
van Deth, Samuel
2020Sustainability Apps – The Key to Promoting Sustainable Shopping?
In: volume: 37, 2020, issue: 4, p. 64-71
Jäger, Anna-Katharina; Weber, Anja; Kirchgeorg, Manfred
2020Premiumization as a Profit Growth Strategy - A Framework of Strategic Options
In: volume: 37, 2020, issue: 3, p. 60-68
Schmitz, Anna-Karina; Faßnacht, Martin
2020Marketing Review St.Gallen, Ausgabe 4/2020: Purpose-Driven Marketing
In: volume: 37, 2020, issue: 4,
Universität St. Gallen - Institut für Marketing
2020Adaptive Sales Automation - Chatbots as Personalized and Scalable Sales Agents
In: volume: 37, 2020, issue: 5, p. 50-57
Bergner, Anouk S.
2020Marketing Review St.Gallen, Ausgabe 1/2020: Marketing im Internet der Dinge
In: volume: 37, 2020, issue: 1,
Universität St. Gallen - Institut für Marketing