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Year of PublicationTitleAuthor(s)
2020Customer Foresight - The Good, The Bad, The Ugly
In: volume: 37, 2020, issue: 3, p. 56-59
van Deth, Samuel
2020Customer Foresight - Practice How to Access Future Markets Through Extraordinary People
In: volume: 37, 2020, issue: 3, p. 38-47
Hofmann, Rupert
2020Product Category Priming – A Case Study on Chocolate
In: volume: 37, 2020, issue: 3, p. 70-77
Strelow, Enrique; Heitmann, Mark; Kühn, Simone
2020Applied Strategic Foresight – Learnings from Trend Transfer at SIX
In: volume: 37, 2020, issue: 3, p. 48-55
Manke, Birte Karoline; Lehmann, Tobias Alexander; Katz, Michael
2020The Customer Foresight Territory
In: volume: 37, 2020, issue: 3, p. 12-19
Eller, Eric; Hofmann, Rupert; Schwarz, Jan Oliver
2020Marketing Review St.Gallen, Ausgabe 3/2020: Customer Foresight
In: volume: 37, 2020, issue: 3,
Universität St. Gallen - Institut für Marketing
2020Lessons From Market Making: Customer Foresight in the B2B Sector and What We Can Learn From It
In: volume: 37, 2020, issue: 3, p. 6-11
Goerdten, Dieter; Gollnhofer, Johanna
2020Premiumization as a Profit Growth Strategy - A Framework of Strategic Options
In: volume: 37, 2020, issue: 3, p. 60-68
Schmitz, Anna-Karina; Faßnacht, Martin
2020Looking for Prophets? The Trend Receiver Approach
In: volume: 37, 2020, issue: 3, p. 32-37
Lüken, Jan-Diederich
2020Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures
In: volume: 37, 2020, issue: 3, p. 20-31
Ivancic, Ronald; Ott, Stefan