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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
Title
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2019
"Every company needs to have a strategy for the platform economy"
In: volume: 36, 2019, issue: 2, p. 7-11
Choudary, Sangeet Paul
;
Schumacher, Martin
2019
Digitalisierung im Einkauf fordert Vertrieb heraus
In: volume: 36, 2019, issue: 2, p. 58-66
Schmäh, Marco
;
Freidinger, Robert
;
Klink, Alexander
;
Ehnis, Jil
;
Reibel, Jessica
;
Weidemann, Christina
2019
So transformiert Plattformökonomie den Handel
In: volume: 36, 2019, issue: 2, p. 12-17
Brindöpke, Marcel
;
Schumacher, Martin
2019
Verlust-Potenziale mit Kunden bis zum Auftrag mindern
In: volume: 36, 2019, issue: 2, p. 76-82
Belz, Christian
;
Dannenberg, Holger
;
Pahl, Maximilian
2019
Wettbewerbspolitische Regulierung digitaler Plattformmärkte
In: volume: 36, 2019, issue: 2, p. 46-51
Roth, Steffen J.
;
Rehm, Rebekka
2019
Geschäftsmodelle und Gestaltungsoptionen von Bewertungs-Plattformen
In: volume: 36, 2019, issue: 2, p. 26-36
König, Tatjana
;
Nimsgern, Vivien
;
Schwiering, Bianca
2019
Marketing Review St.Gallen, Ausgabe 2/2019: Doing Business with Platforms
In: volume: 36, 2019, issue: 2,
Universität St. Gallen - Institut für Marketing
2019
Hybrid Business Platforms – Marketplaces of the Future
In: volume: 36, 2019, issue: 2, p. 38-44
Böger, Maximilian
;
Wecht, Christoph H.
;
Stalder, Céline
2019
Private and Public Sector Platforms - Characteristics and Differences
In: volume: 36, 2019, issue: 2, p. 18-25
Ottlewski, Lydia
;
Gollnhofer, Johanna Franziska
2019
Aufmerksamkeit im digitalen Zeitalter
In: volume: 36, 2019, issue: 2, p. 68-75
Mohr, Lukas
;
Thiesen, Corinna
Author
2
Schumacher, Martin
1
Belz, Christian
1
Brindöpke, Marcel
1
Böger, Maximilian
1
Choudary, Sangeet Paul
1
Dannenberg, Holger
1
Ehnis, Jil
1
Freidinger, Robert
1
Gollnhofer, Johanna Franziska
1
Klink, Alexander
.
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2019