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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 21-30 of 79.
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2018
Mobility Industry goes Influencer Marketing
In: volume: 35, 2018, issue: 2, p. 58-65
Kleebinder, Hans-Peter
2018
Die Inszenierung von Markenerlebnissen im Sport - Eine Fallstudien-Analyse der Vereinsmarke FC St. Pauli
In: volume: 35, 2018, issue: 5, p. 82-89
Ströbel, Tim
;
Hüttermann, Marcel
;
Hannich, Frank M.
;
Nagel, Siegfried
2018
Die neue Dimension der Wertschöpfungs konfiguration von B-to-B- Live-Erleben auf Messen
In: volume: 35, 2018, issue: 1, p. 38-49
Ellert, Guido
;
Nauschütz, Moritz
2018
Mass Reach or Mass Impact? - A Taxonomy on Influencer Cooperations
In: volume: 35, 2018, issue: 2, p. 40-48
Farouq, Jasmin
;
Schögel, Marcus
2018
"Das perfekte Kauferlebnis ist für uns ein selbstverständlicher Hygienefaktor"
In: volume: 35, 2018, issue: 3, p. 78-81
Würst, Christian
;
Wortmann, Christoph
2018
Verkaufsspezialisierung
In: volume: 35, 2018, issue: 3, p. 36-46
Belz, Christian
2018
The Circle: Die neue Destination für Zürich
In: volume: 35, 2018, issue: 4, p. 76-79
Schmutz, Iris
;
Wortmann, Christoph
2018
Mehrwert durch Co-Creation mit Kunden am Beispiel der Medizintechnik
In: volume: 35, 2018, issue: 5, p. 30-37
Binckebanck, Lars
;
Kensy, Katharina
;
Nonnemann, Svenja
2018
Marketing Review St.Gallen, Ausgabe 6/2018: Digitalisierung am POS
In: volume: 35, 2018, issue: 6,
Universität St. Gallen - Institut für Marketing
2018
Materieller Mehrwert – wenn das Material zur Marke wird
In: volume: 35, 2018, issue: 5, p. 12-18
Kilian, Karsten
Author
8
Wortmann, Christoph
5
Schmutz, Iris
4
Schüller, Sophie
3
Belz, Christian
2
Braun, Laura
2
Dietrich, Daniel
2
Ellert, Guido
2
Faltl, Martin
2
Farouq, Jasmin
2
Fusenig, Andrea
.
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Issue 1, Volume 35, 2018
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Issue 3, Volume 35, 2018
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Issue 4, Volume 35, 2018
12
Issue 5, Volume 35, 2018
13
Issue 6, Volume 35, 2018