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Results 1-10 of 11.
Year of PublicationTitleAuthor(s)
2017Agiles Marketing digitaler Produkte - Fallstudie Mobilfunk
In: volume: 34, 2017, issue: 3, p. 60-66
Stehmann, Andreas
2017Marketing Review St.Gallen, Ausgabe 3/2017: Customer Insight Driven Business Transformation
In: volume: 34, 2017, issue: 3,
Universität St. Gallen - Institut für Marketing
2017Customer Insights in Fintech-Unternehmen
In: volume: 34, 2017, issue: 3, p. 50-55
von Hohenhau, Thomas
2017Customer Insights that drive innovative social enterprises
In: volume: 34, 2017, issue: 3, p. 30-40
Schmidt, Steffen; Niedernolte, Frederik; Albertsen, Levke; de Lopez, Carina; Reiter, Philipp; Langner, Sascha
2017Social Selling - A Study of the Status Quo in Germany
In: volume: 34, 2017, issue: 3, p. 76-84
Schmäh, Marco; Meyer-Gossner, Martin; Schilling, Patrick; Gruhn, Sebastian
2017Simplicity und Security: Neue Online-Angebote nach Kundenbedürfnis
In: volume: 34, 2017, issue: 3, p. 6-9
Werne, Jochen; Vogt, Dennis
2017Business Transformation durch Customer Insights und Analyse unternehmensinterner Denkmuster
In: volume: 34, 2017, issue: 3, p. 42-49
Eckhoff, Robert A.; Markus, Mark; Trauner, Robert
2017Crowdfunding Data as a Source of Innovation
In: volume: 34, 2017, issue: 3, p. 10-18
Bilgram, Volker; Gluth, Oliver; Piller, Frank T.
2017Studying Shelf Framing With Multiple Consumer Insights
In: volume: 34, 2017, issue: 3, p. 68-74
Strelow, Enrique; Hauschildt, Verena; Heitmann, Mark; Scheier, Christian
2017Erfolgreich im Dialog
In: volume: 34, 2017, issue: 3, p. 56-59
Egger, Oliver