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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2016
Social Data – Wie wertvolles Kundenwissen aus den Social Media die CRM Systeme der Assekuranz bereichern kann
In: volume: 33, 2016, issue: 2, p. 42-53
Maas, Peter
;
Schmid, Kevin Paul
;
Steiner, Philipp Hendrik
2016
Mit Storytelling zur Seele des Unternehmens
In: volume: 33, 2016, issue: 1, p. 10-17
Thier, Karin
;
Erlach, Christine
2016
Location-Based Advertising: Privacy Concerns No Big Deal
In: volume: 33, 2016, issue: 6, p. 56-61
Schade, Michael
;
Piehler, Rico
;
Warwitz, Claudius
;
Burmann, Christoph
2016
When, Why and How Consumers Seek to Protect their Privacy
In: volume: 33, 2016, issue: 2, p. 62-69
Bues, Mirja
;
Pixa, Laura
2016
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
In: volume: 33, 2016, issue: 1, p. 22-31
Stauss, Bernd
2016
Der digitale Vertriebsprozess - Wie Content Marketing und Marketing Automation den Kunden wieder ins Zentrum rücken
In: volume: 33, 2016, issue: 4, p. 36-44
Hinden, Hansjörg
2016
Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
In: volume: 33, 2016, issue: 3, p. 10-21
Schmidt, Steffen
;
Thölke, Andreas
;
Langner, Sascha
;
Reiter, Philipp
;
Hennigs, Nadine
;
Schießl, Michael
2016
Schalke 04: Die Königsblauen stehen für pure Emotion
In: volume: 33, 2016, issue: 3, p. 56-58
Jobst, Alexander
;
de Bellis, Emanuel
2016
Marketing Review St.Gallen, Ausgabe 1/2016: Storytelling in Marketing & Sales
In: volume: 33, 2016, issue: 1,
Universität St. Gallen - Institut für Marketing
2016
Value-based-Pricing für Software in der Praxis
In: volume: 33, 2016, issue: 6, p. 76-83
Larbig, Christine
;
Hottiger, Dieter
Author
4
Wortmann, Christoph
2
Belz, Christian
2
Burmann, Christoph
2
de Bellis, Emanuel
2
Kirn, Friedrich M.
2
Krämer, Andreas
2
Langner, Sascha
2
Linzmajer, Marc
2
Maas, Peter
2
Schade, Michael
.
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2016
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Issue 1, Volume 33, 2016
12
Issue 2, Volume 33, 2016
11
Issue 3, Volume 33, 2016
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Issue 4, Volume 33, 2016
12
Issue 5, Volume 33, 2016
12
Issue 6, Volume 33, 2016