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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
Title
Author(s)
2020
Customer Foresight - The Good, The Bad, The Ugly
In: volume: 37, 2020, issue: 3, p. 56-59
van Deth, Samuel
2020
Customer Foresight - Practice How to Access Future Markets Through Extraordinary People
In: volume: 37, 2020, issue: 3, p. 38-47
Hofmann, Rupert
2020
Product Category Priming – A Case Study on Chocolate
In: volume: 37, 2020, issue: 3, p. 70-77
Strelow, Enrique
;
Heitmann, Mark
;
Kühn, Simone
2020
Applied Strategic Foresight – Learnings from Trend Transfer at SIX
In: volume: 37, 2020, issue: 3, p. 48-55
Manke, Birte Karoline
;
Lehmann, Tobias Alexander
;
Katz, Michael
2020
The Customer Foresight Territory
In: volume: 37, 2020, issue: 3, p. 12-19
Eller, Eric
;
Hofmann, Rupert
;
Schwarz, Jan Oliver
2020
Marketing Review St.Gallen, Ausgabe 3/2020: Customer Foresight
In: volume: 37, 2020, issue: 3,
Universität St. Gallen - Institut für Marketing
2020
Lessons From Market Making: Customer Foresight in the B2B Sector and What We Can Learn From It
In: volume: 37, 2020, issue: 3, p. 6-11
Goerdten, Dieter
;
Gollnhofer, Johanna
2020
Premiumization as a Profit Growth Strategy - A Framework of Strategic Options
In: volume: 37, 2020, issue: 3, p. 60-68
Schmitz, Anna-Karina
;
Faßnacht, Martin
2020
Looking for Prophets? The Trend Receiver Approach
In: volume: 37, 2020, issue: 3, p. 32-37
Lüken, Jan-Diederich
2020
Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures
In: volume: 37, 2020, issue: 3, p. 20-31
Ivancic, Ronald
;
Ott, Stefan
Author
2
Hofmann, Rupert
1
Eller, Eric
1
Faßnacht, Martin
1
Goerdten, Dieter
1
Gollnhofer, Johanna
1
Heitmann, Mark
1
Ivancic, Ronald
1
Katz, Michael
1
Kühn, Simone
1
Lehmann, Tobias Alexander
.
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