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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2023
Optimierung der Kunden- beziehung – Eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel
In: volume: 40, 2023, issue: 3, p. 54-60
Ampler, Nadine
;
Siegmund-Schultze, Linda
2023
Innovative In-Store-Technologien – Nützlichkeit und Wirkung aus Kundensicht
In: volume: 40, 2023, issue: 3, p. 12-19
Fränzel, Nils
;
Swoboda, Bernhard
2023
Marken im Metaverse
In: volume: 40, 2023, issue: 3, p. 6-10
Scheel-Plessen, Maria
;
Ruschmann, Katharina
2023
Building a Minimum Viable Brand – Best Practice for Startups
In: volume: 40, 2023, issue: 3, p. 62-69
Walter, Simon
;
Heinemann, Florian
;
Haberstock, Philipp
;
Wiesmann, Torben
2023
Digital Humans – Zukunft der Konsumentenansprache?!
In: volume: 40, 2023, issue: 3, p. 46-53
Weigel, Christian
2023
Digital Natives im stationären Buchhandel – Das Potenzial von digitalen Zusatzleistungen
In: volume: 40, 2023, issue: 3, p. 28-37
Cerha, Cordula
;
Nindl, Fabian
;
Soucek, Gustav
2023
Marketing Review St.Gallen, Ausgabe 3/2023: Human-Machine-Interaction: Technology- Enabled Customer Experiences
In: volume: 40, 2023, issue: 3,
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
How Urban Society Can Benefit from Inclusive Mobility
In: volume: 40, 2023, issue: 4, p. 21-31
Lang, Nikolaus S.
;
Hagemaier, Markus
;
D'Avalos, Pietro Viggiani
;
Silvestri, Philipp
2023
Personalisierung im Customer Experience Management
In: volume: 40, 2023, issue: 4, p. 74-82
Weidig, Jakob
2023
Digital Due Diligence - Assessment of Digital Growth Potentials
In: volume: 40, 2023, issue: 4, p. 66-73
Konhäuser, Anja
;
Sambol, Stefan
;
Stark, Toni
;
Hahn, Alexander
Author
3
Reinecke, Sven
2
Finken, David
2
Fuchs, Matthias
2
Greifenstein, Marvin
2
Hofstetter, Reto
2
Scharfenberger, Philipp
1
Ampler, Nadine
1
Anderl, Eva
1
Bachmann, Sandro
1
Baertschi, Christian
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Issue 1, Volume 40, 2023
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Issue 5, Volume 40, 2023