Skip navigation
A service of the
zbw
Contact
|
Imprint
|
Privacy
|
Sitemap
|
Accessibility
|
Deutsch
Home
About EconStor
About EconStor
Policy
News
Terms of use
Usage statistics
Submit
for:
institutions
authors
Search
Browse by
Author
Year of Publication
Document Type
Communities & Collections
Journals
Monographs (by Publishers)
References
FAQ
Open Access
Contact
Imprint
Privacy
Sitemap
Deutsch
Home
About EconStor
Policy
submit for institutions
submit for authors
Search
browse by Author
browse by Year of Publication
browse by Document Type
browse by Communities & Collections
browse by Journals
browse by Monographs (by Publishers)
News
Terms of use
Usage statistics
References
FAQ
Open Access
EconStor
Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
Search
Search in:
All of EconStor
Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
for
Current filters:
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-9 of 9.
Back
1
Next
Item hits:
Year of Publication
Title
Author(s)
2021
Kundenansprache im persönlichen Verkauf - Duzen bringt keine Vorteile
In: volume: 38, 2021, issue: 6, p. 56-63
Hensel-Börner, Susanne
;
Kords, Udo
2021
D2C-Startups als Wachstumshebel für etablierte Markenhersteller
In: volume: 38, 2021, issue: 6, p. 18-27
Lüdtke, Jan-Paul
;
Hoeft, Lukas
;
Diegel, Marius
2021
Lernen statt verkaufen durch D2C-Strategien mit Chat-Dialogen - Das Beispiel Emmi Caffè Latte
In: volume: 38, 2021, issue: 6, p. 38-45
Härtlein, Marcel
;
Mühlheim, Pascal
;
Bolliger, Dominic
;
Lienhard, Severin
2021
Voice in der D2C-Journey – Sprachautomation als Erlebnis
In: volume: 38, 2021, issue: 6, p. 46-53
Hafner, Nils
;
Henn, Harald
2021
Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation
In: volume: 38, 2021, issue: 6, p. 64-70
Lehmann-Zschunke, Nina
2021
The Prerequisites for D2C Strategies A Close View at Established Consumer Goods Manufacturers
In: volume: 38, 2021, issue: 6, p. 10-17
Lienhard, Severin
;
Schögel, Marcus
;
Boppart, Angela
2021
Einblicke in den Aufbau einer erfolgreichen D2C-Strategie
In: volume: 38, 2021, issue: 6, p. 6-9
Pabst, Oliver
;
Schögel, Marcus
2021
Marketing Review St.Gallen, Ausgabe 6/2021: Direct-to-Consumer (D2C) Strategien
In: volume: 38, 2021, issue: 6,
Universität St. Gallen - Institut für Marketing und Customer Insight
2021
Sustainable Corporate Incubation to Create Innovative D2C Value Propositions - A Case Study
In: volume: 38, 2021, issue: 6, p. 28-37
Schönwälder, Jeremy
;
Weber, Anja
Author
2
Lienhard, Severin
2
Schögel, Marcus
1
Bolliger, Dominic
1
Boppart, Angela
1
Diegel, Marius
1
Hafner, Nils
1
Henn, Harald
1
Hensel-Börner, Susanne
1
Hoeft, Lukas
1
Härtlein, Marcel
.
next >