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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Institut für Marketing und Customer Insight, Universität St.Gallen
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2020
Maximizing Participation in Corporate Volunteering
In: volume: 37, 2020, issue: 4, p. 32-38
Verbücheln, Michael
;
Edinger-Schons, Laura Marie
2020
Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen
In: volume: 37, 2020, issue: 6, p. 6-10
Nixdorf, Jutta
;
Noll, Laura
2020
Gibt's nicht, geht nicht! - Eine Konzeptionalisierung von Informationsdefiziten im Preisprozess
In: volume: 37, 2020, issue: 6, p. 64-73
Schmutz, Iris
;
Reinecke, Sven
2020
Marketing Review St.Gallen, Ausgabe 2/2020: Marketing Management
In: volume: 37, 2020, issue: 2,
Universität St. Gallen - Institut für Marketing
2020
The Blockchain's Impact on Digital Marketing Platforms
In: volume: 37, 2020, issue: 6, p. 20-29
Hahn, Alexander
;
Knackstedt, Timo
;
Sandner, Philipp
2020
Digitalisierung und Automatisierung - Herausforderungen und Gestaltungsansätze für eine kundenzentrierte B-to-B-Marktbearbeitung
In: volume: 37, 2020, issue: 5, p. 18-26
Schmitz, Christian
;
Altenscheidt, Jan
;
Ernst, Sophie-Charlotte
;
Huckemann, Matthias
2020
Then potential of unstructured data: Embedding voice and deep learning to accelerate sales automation
In: volume: 37, 2020, issue: 5, p. 6-9
Friede, Guntram
;
Schmitz, Christian
2020
Sales- und Service-Bots im Vertrieb - Chance oder Risiko für Unternehmen?
In: volume: 37, 2020, issue: 5, p. 10-17
Greve, Goetz
;
Meyer, Frederike
2020
"If you have no interest in purpose, make sure your product is a killer!"
In: volume: 37, 2020, issue: 4, p. 6-9
Walls, Steve
;
Berger, Martin
2020
The Sustainable Marketing Canvas - A New Decision-Making Tool
In: volume: 37, 2020, issue: 4, p. 50-57
Fuduric, Nikolina
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Schmutz, Iris
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Herhausen, Dennis
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van Deth, Samuel
2
Edinger-Schons, Laura Marie
2
Hofmann, Rupert
2
Krämer, Andreas
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Schmitz, Christian
1
Aichner, Thomas
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Altenscheidt, Jan
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Appels, Moritz
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Issue 6, Volume 37, 2020