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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2019
Hybrid Business Platforms – Marketplaces of the Future
In: volume: 36, 2019, issue: 2, p. 38-44
Böger, Maximilian
;
Wecht, Christoph H.
;
Stalder, Céline
2019
Bauchgefühl ade?!: Technologische Entwicklungen im Marketing
In: volume: 36, 2019, issue: 4, p. 52-56
Gollnhofer, Johanna Franziska
;
Fuchs, Matthias
;
Mönninghoff, Annette
2019
Dynamic Pricing mit Künstlicher Intelligenz - Fallstudie aus dem Ride-Sharing-Markt
In: volume: 36, 2019, issue: 5, p. 48-54
Luo, Ye
;
Spindler, Martin
;
Bach, Philipp
2019
State of the Art und Best Practice der Customer Journey
In: volume: 36, 2019, issue: 3, p. 54-62
Schmäh, Marco
;
Schneider, Kristina
;
Schumacher, Alexander
;
Jäger, Kirsten
;
Betz, Armin
2019
Private and Public Sector Platforms - Characteristics and Differences
In: volume: 36, 2019, issue: 2, p. 18-25
Ottlewski, Lydia
;
Gollnhofer, Johanna Franziska
2019
"Unser Pioniergeist im Formel-E-Sponsoring hat sich ausgezahlt"
In: volume: 36, 2019, issue: 6, p. 6-10
Parroni, Marco
;
Schwizer, Dominik
2019
Aufmerksamkeit im digitalen Zeitalter
In: volume: 36, 2019, issue: 2, p. 68-75
Mohr, Lukas
;
Thiesen, Corinna
2019
The Dose Makes the Poison - Dynamic Pricing Strategies and Their Influence on Consumers
In: volume: 36, 2019, issue: 5, p. 22-31
Rudolph, Thomas
;
Scheidegger, Gianluca
;
Barth, Elias
;
Linzmajer, Marc
2019
Live-Kommunikation als Erfolgsfaktor im Sponsoring
In: volume: 36, 2019, issue: 6, p. 34-42
Schuld, Michael
;
Schrott, Holger
;
Nagelschmitz, Daniel
;
Aslan, Ercan
Author
4
Schmäh, Marco
3
Schmutz, Iris
3
Schwizer, Dominik
2
Betz, Armin
2
Gollnhofer, Johanna Franziska
2
Jäger, Kirsten
2
Maas, Peter
2
Meichtry, Thomas Markus
2
Roggentin, Agnes Sophie
2
Scheidegger, Gianluca
.
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Journal - issue
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Issue 1, Volume 36, 2019
10
Issue 2, Volume 36, 2019
8
Issue 3, Volume 36, 2019
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Issue 4, Volume 36, 2019
11
Issue 5, Volume 36, 2019
8
Issue 6, Volume 36, 2019