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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 12.
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Item hits:
Year of Publication
Title
Author(s)
2019
Erfolgspotenziale von Conversational Agents
In: volume: 36, 2019, issue: 4, p. 22-29
Maas, Peter
;
Meichtry, Thomas Markus
;
Steiner, Philipp Hendrik
2019
Customer-Experience-Management bei Covestro
In: volume: 36, 2019, issue: 4, p. 72-79
Fraunhoffer, Julia
2019
Kunde-MarkenInteraktion durch Chatbots
In: volume: 36, 2019, issue: 4, p. 12-21
Hahn, Alexander
;
Klug, Katharina
2019
Augmenting Digital Customer Touchpoints - Best Practices for Transforming Customer Experience Through Conversational AI
In: volume: 36, 2019, issue: 4, p. 30-35
Kask, Sean
;
Fitterer, René
;
Anselm, Louis
2019
Wie Predictive Targeting Ihre E-Commerce-Umsätze steigern kann: Was AI mit marokkanischen Verkäufern verbindet
In: volume: 36, 2019, issue: 4, p. 68-71
Witzenleiter, Michael
2019
New Music Recommendation Algorithm Facilitates Audio Branding
In: volume: 36, 2019, issue: 4, p. 44-50
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
2019
Shared Mobility: Wege aus der Nische?
In: volume: 36, 2019, issue: 4, p. 80-87
Krämer, Andreas
;
Bongaerts, Robert
2019
The Circle: Tor zur Welt, Fenster in die Zukunft
In: volume: 36, 2019, issue: 4, p. 64-67
Schmutz, Iris
2019
Mensch und Maschine: Die Verbindung von Gegensätzen oder die Schaffung eines neuen Elements?
In: volume: 36, 2019, issue: 4, p. 6-10
Friede, Guntram
;
Schmitt, Bernd
;
Platz, Axel
;
Schmutz, Iris
2019
Selbstscanning – Instrument im Einzelhandel?
In: volume: 36, 2019, issue: 4, p. 36-43
Gröppel-Klein, Andrea
;
Freichel, Markus
;
Helfgen, Jennifer
Author
2
Schmutz, Iris
1
Anselm, Louis
1
Barth, Bertram
1
Bongaerts, Robert
1
Borgstedt, Silke
1
Edwards, James
1
Fitterer, René
1
Fraunhoffer, Julia
1
Freichel, Markus
1
Friede, Guntram
.
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