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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 31-40 of 79.
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2018
#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube
In: volume: 35, 2018, issue: 2, p. 50-57
Kirn, Julia
;
Kleebinder, Hans-Peter
2018
Humanoide Service roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion
In: volume: 35, 2018, issue: 6, p. 18-25
Meyer, Patrick
;
Speer, Philipp
;
Gutknecht, Klaus
2018
Marketing Review St.Gallen, Ausgabe 2/2018: Influencer Marketing
In: volume: 35, 2018, issue: 2,
Universität St. Gallen - Institut für Marketing
2018
Uncovering the WHY of Consumer Behavior - From Neuroscience to Implementation
In: volume: 35, 2018, issue: 1, p. 102-108
Strelow, Enrique
;
Scheier, Christian
2018
Nudging Along the Customer Journey
In: volume: 35, 2018, issue: 4, p. 88-96
Maas, Peter
;
Bieler, Martin
;
Borchert, Maximillian
;
Barwitz, Niklas
2018
Digitalisierung braucht einen organisatorischen Nährboden
In: volume: 35, 2018, issue: 3, p. 48-55
Kords, Udo
2018
Die perfekte Verbindung des PoS mit der Online-Welt: Authentische Markenbotschaft dank Social Display
In: volume: 35, 2018, issue: 6, p. 54-57
Fusenig, Andrea
2018
The Big Four of Influencer Marketing - A Typology of Influencers
In: volume: 35, 2018, issue: 2, p. 30-38
Gross, Jana
;
von Wangenheim, Florian
2018
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
In: volume: 35, 2018, issue: 6, p. 34-41
Dizdarevic, Amela
;
Evanschitzky, Heiner
;
Backhaus, Christof
2018
The Circle: Am Puls der Zeit
In: volume: 35, 2018, issue: 5, p. 58-61
Schmutz, Iris
Author
8
Wortmann, Christoph
5
Schmutz, Iris
4
Schüller, Sophie
3
Belz, Christian
2
Braun, Laura
2
Dietrich, Daniel
2
Ellert, Guido
2
Faltl, Martin
2
Farouq, Jasmin
2
Fusenig, Andrea
.
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Journal - issue
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Issue 1, Volume 35, 2018
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Issue 2, Volume 35, 2018
12
Issue 3, Volume 35, 2018
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Issue 5, Volume 35, 2018
13
Issue 6, Volume 35, 2018