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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 11-20 of 79.
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2018
Strategische Steuerung von Influencer-Marketing-Kampagnen: Am Beispiel der Spe(c)ktakel-Kampagne von Burger King
In: volume: 35, 2018, issue: 2, p. 74-85
Zabel, Christian
;
Pagel, Sven
2018
Retail Experience Design - Adding Value via Systematic Experience Design in Retailing
In: volume: 35, 2018, issue: 5, p. 20-28
Hurth, Joachim
;
Redler, Jörn
2018
Sportsponsoring als Employer- Branding-Tool
In: volume: 35, 2018, issue: 6, p. 76-83
Hüttermann, Marcel
;
Bearth, Angela
;
Hannich, Frank M.
2018
Sportbandenwerbung – Navigationshilfe zum wirksamen Inhalt
In: volume: 35, 2018, issue: 1, p. 70-77
Ellert, Guido
;
Czarske, Philipp
;
Schebler, Philipp
2018
FRONERI – Digitale B-to-B-Vertriebsunterstützung Über die Wirkungserfolge einer Tablet-basierten Applikation in Kundengesprächen
In: volume: 35, 2018, issue: 3, p. 82-88
Thoma, Axel
;
Lukas, Oliver
;
Hacker, Christian
2018
Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data
In: volume: 35, 2018, issue: 6, p. 26-33
Herhausen, Dennis
;
Henkel, Sven
2018
Erfolgreiches Influencer-Marketing-Management
In: volume: 35, 2018, issue: 2, p. 14-21
Kunath, Gabriela
;
Pico, Manon
;
Hofstetter, Reto
2018
Was erfüllt sein muss, damit das Image einer Marke von Sport-Event-Marketing profitiert - Bedingungen für das Zustandekommen eines Imagetransfers und mögliche Konsequenzen für die Praxis
In: volume: 35, 2018, issue: 1, p. 78-85
Nufer, Gerd
2018
Modell der integrierten Kommunikationsdramaturgie - Maximales Markenerlebnis durch den Einsatz von Virtual und Augmented Reality in der Live Communication
In: volume: 35, 2018, issue: 1, p. 12-19
Gabriel, Katharina
;
Kästner, Evelyn
2018
Akquisition und Integration eines ergänzenden Geschäftes
In: volume: 35, 2018, issue: 3, p. 56-62
Spachmann, Karl
Author
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Wortmann, Christoph
5
Schmutz, Iris
4
Schüller, Sophie
3
Belz, Christian
2
Braun, Laura
2
Dietrich, Daniel
2
Ellert, Guido
2
Faltl, Martin
2
Farouq, Jasmin
2
Fusenig, Andrea
.
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Journal - issue
15
Issue 1, Volume 35, 2018
15
Issue 2, Volume 35, 2018
12
Issue 3, Volume 35, 2018
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Issue 5, Volume 35, 2018
13
Issue 6, Volume 35, 2018