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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Title
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2018
Messe-Erfolg durch Live-Communication-Atmosphäre - Analyse von Besucher-Journeys einer Publikumsmesse
In: volume: 35, 2018, issue: 1, p. 50-58
Wiedmann, Martin
;
Kirchgeorg, Manfred
2018
Sportbandenwerbung – Navigationshilfe zum wirksamen Inhalt
In: volume: 35, 2018, issue: 1, p. 70-77
Ellert, Guido
;
Czarske, Philipp
;
Schebler, Philipp
2018
Was erfüllt sein muss, damit das Image einer Marke von Sport-Event-Marketing profitiert - Bedingungen für das Zustandekommen eines Imagetransfers und mögliche Konsequenzen für die Praxis
In: volume: 35, 2018, issue: 1, p. 78-85
Nufer, Gerd
2018
Modell der integrierten Kommunikationsdramaturgie - Maximales Markenerlebnis durch den Einsatz von Virtual und Augmented Reality in der Live Communication
In: volume: 35, 2018, issue: 1, p. 12-19
Gabriel, Katharina
;
Kästner, Evelyn
2018
Die neue Dimension der Wertschöpfungs konfiguration von B-to-B- Live-Erleben auf Messen
In: volume: 35, 2018, issue: 1, p. 38-49
Ellert, Guido
;
Nauschütz, Moritz
2018
Uncovering the WHY of Consumer Behavior - From Neuroscience to Implementation
In: volume: 35, 2018, issue: 1, p. 102-108
Strelow, Enrique
;
Scheier, Christian
2018
Social Customer Care: 7 Tipps für eine erfolgreiche Umsetzung
In: volume: 35, 2018, issue: 1, p. 90-93
Fusenig, Andrea
2018
Digitalisierung und Kundenorientierung: Einfachheit und Convergence werden immer wichtiger
In: volume: 35, 2018, issue: 1, p. 94-97
Egger, Oliver
;
Wortmann, Christoph
2018
Marketing Review St.Gallen, Ausgabe 1/2018: Live Communication
In: volume: 35, 2018, issue: 1,
Universität St. Gallen - Institut für Marketing
2018
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
In: volume: 35, 2018, issue: 1, p. 60-68
Schüller, Sophie
;
Jud, Bianca Viola
Author
2
Ellert, Guido
2
Wortmann, Christoph
1
Czarske, Philipp
1
Egger, Oliver
1
Fischer, Daniel
1
Fusenig, Andrea
1
Gabriel, Katharina
1
Jud, Bianca Viola
1
Kingsley-Curry, Sonja
1
Kirchgeorg, Manfred
.
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