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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 12.
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Year of Publication
Title
Author(s)
2016
Potenziale von Mobile Marketing erkennen & nutzen
In: volume: 33, 2016, issue: 6, p. 46-54
Nagengast, Liane
;
Rudolph, Thomas
;
Bassett, Melanie
;
Nitsch, Frauke
2016
Personalisierte Preisdifferenzierung im E-Commerce
In: volume: 33, 2016, issue: 6, p. 20-27
Schleusener, Michael
;
Hosell, Sarah
2016
Personalisiertes und dynamisches Pricing aus Einzelhandels- und Verbrauchersicht
In: volume: 33, 2016, issue: 6, p. 28-37
Krämer, Andreas
;
Kalka, Regine
;
Ziehe, Nikola
2016
User-Generated Content & Data
In: volume: 33, 2016, issue: 6, p. 62-69
Widschwendter, Georg
2016
Marketing Review St.Gallen, Ausgabe 6/2016: One-to-One-Marketing
In: volume: 33, 2016, issue: 6,
Universität St. Gallen - Institut für Marketing
2016
One-to-One-Marketing in der Praxis: ein Fallbeispiel
In: volume: 33, 2016, issue: 6, p. 10-18
Linzmajer, Marc
;
Metzler, Thomas
;
Wassel, Florian
2016
Cape to Cape: Mit Content-Marketing 2.0 auf die Überholspur
In: volume: 33, 2016, issue: 6, p. 70-73
Kirn, Friedrich M.
;
Wortmann, Christoph
2016
"Eine Innovation ist ein Prozess, auf den man sich einlassen muss"
In: volume: 33, 2016, issue: 6, p. 84-87
Ahlborn, Reinhard
;
Ngo, Lam
2016
"Der Nutzer steht an erster Stelle": Gregor Doser, Industry Leader Google Switzerland, über die Relevanz von One-to-One-Marketing, welche Rolle die zunehmende Digitaliserung dabei spielt, wie Google Kunden individuell anspricht, und was die Zukunft des personalisierten Marketings bringt
In: volume: 33, 2016, issue: 6, p. 6-9
Doser, Gregor
;
Linzmajer, Marc
;
Kleinlercher, Kristina
2016
Curated Shopping: Value Creation durch One-to-One-Beratungsservice
In: volume: 33, 2016, issue: 6, p. 38-45
Sebald, Anna Kathrin
;
Jacob, Frank
Author
2
Linzmajer, Marc
1
Ahlborn, Reinhard
1
Bassett, Melanie
1
Burmann, Christoph
1
Doser, Gregor
1
Hosell, Sarah
1
Hottiger, Dieter
1
Jacob, Frank
1
Kalka, Regine
1
Kirn, Friedrich M.
.
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