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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2021
Näher am Menschen - Wie die "Sentiment"-Kommunikation der Deutschen Telekom die Wirkung der Marke stärkt
Engelhardt, Alexander
2021
Marketing Review St.Gallen, Ausgabe 2/2021: Die neue Welt der Markenkommunikation
Universität St. Gallen - Institut für Marketing
2021
"Inspiration lässt uns mit Motivation mehr als das Notwendige tun"
Fuczek, Carina
;
Neumüller, Kathrin
2021
Sind Corporate Influencer motiviertere Mitarbeiter?
Schlipf, Matthias
;
Endriß, Florian
;
Rottenkolber, Anna
2021
Was wir noch nicht über Employer Branding wissen
von Walter, Benjamin
2021
Einblicke in den Aufbau einer erfolgreichen D2C-Strategie
Pabst, Oliver
;
Schögel, Marcus
2021
Marketing Review St.Gallen, Ausgabe 6/2021: Direct-to-Consumer (D2C) Strategien
Universität St. Gallen - Institut für Marketing und Customer Insight
2021
Employee Inspiration in Retailing: Opportunities and Risks
Rudolph, Thomas
;
Neumüller, Kathrin
;
Kleinlercher, Kristina
2021
Pop-up-Power: Wirkungen von Brand Pop-up-Stores
Esch, Franz-Rudolf
;
Ströhlein, Sabrina
;
Gruner, Kjell
2021
A Contemporary Approach to Holistic Brand Communication
Leimert, Hannah
;
Scharfenberger, Philipp
;
Tomczak, Torsten
Author
3
Rudolph, Thomas
2
Efthymiou, Fotis
2
Fuchs, Matthias
2
Gollnhofer, Johanna Franziska
2
Hildebrand, Christian
2
Leimert, Hannah
2
Lienhard, Severin
2
Neumüller, Kathrin
2
Reinartz, Werner J.
2
Schmutz, Iris
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Journal - volume
55
Volume 38, 2021