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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2020
Taktiken für rentables Omni-ChannelManagement
Metzler, Thomas
;
Rudolph, Thomas
;
Linzmajer, Marc
2020
Purpose 'In These Uncertain Times'
van Deth, Samuel
2020
"The Internet of Things: a new perspective beyond technology"
Bäcker, Oliver
;
Herhausen, Dennis
2020
Lessons From Market Making: Customer Foresight in the B2B Sector and What We Can Learn From It
Goerdten, Dieter
;
Gollnhofer, Johanna
2020
The Art of War & Sales: Is Sales the Next Frontier for the Bots?
van Deth, Samuel
2020
Sustainability Apps – The Key to Promoting Sustainable Shopping?
Jäger, Anna-Katharina
;
Weber, Anja
;
Kirchgeorg, Manfred
2020
Premiumization as a Profit Growth Strategy - A Framework of Strategic Options
Schmitz, Anna-Karina
;
Faßnacht, Martin
2020
Marketing Review St.Gallen, Ausgabe 4/2020: Purpose-Driven Marketing
Universität St. Gallen - Institut für Marketing
2020
Adaptive Sales Automation - Chatbots as Personalized and Scalable Sales Agents
Bergner, Anouk S.
2020
Marketing Review St.Gallen, Ausgabe 1/2020: Marketing im Internet der Dinge
Universität St. Gallen - Institut für Marketing
Author
4
Schmutz, Iris
3
Herhausen, Dennis
3
van Deth, Samuel
2
Edinger-Schons, Laura Marie
2
Hofmann, Rupert
2
Krämer, Andreas
2
Schmitz, Christian
1
Aichner, Thomas
1
Altenscheidt, Jan
1
Appels, Moritz
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Journal - volume
60
Volume 37, 2020