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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 31-40 of 79.
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2018
#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube
Kirn, Julia
;
Kleebinder, Hans-Peter
2018
Humanoide Service roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion
Meyer, Patrick
;
Speer, Philipp
;
Gutknecht, Klaus
2018
Marketing Review St.Gallen, Ausgabe 2/2018: Influencer Marketing
Universität St. Gallen - Institut für Marketing
2018
Uncovering the WHY of Consumer Behavior - From Neuroscience to Implementation
Strelow, Enrique
;
Scheier, Christian
2018
Nudging Along the Customer Journey
Maas, Peter
;
Bieler, Martin
;
Borchert, Maximillian
;
Barwitz, Niklas
2018
Digitalisierung braucht einen organisatorischen Nährboden
Kords, Udo
2018
Die perfekte Verbindung des PoS mit der Online-Welt: Authentische Markenbotschaft dank Social Display
Fusenig, Andrea
2018
The Big Four of Influencer Marketing - A Typology of Influencers
Gross, Jana
;
von Wangenheim, Florian
2018
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
Dizdarevic, Amela
;
Evanschitzky, Heiner
;
Backhaus, Christof
2018
The Circle: Am Puls der Zeit
Schmutz, Iris
Author
8
Wortmann, Christoph
5
Schmutz, Iris
4
Schüller, Sophie
3
Belz, Christian
2
Braun, Laura
2
Dietrich, Daniel
2
Ellert, Guido
2
Faltl, Martin
2
Farouq, Jasmin
2
Fusenig, Andrea
.
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Journal - volume
79
Volume 35, 2018