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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Results 1-9 of 9.
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2021
"Rückbesinnung auf das Echte" - Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021
In: volume: 38, 2021, issue: 5, p. 52-59
Reinecke, Sven
;
Renner, Susanna
2021
Corona-Pandemie als Treiber des Experience Managements im Handel
In: volume: 38, 2021, issue: 5, p. 6-9
Engelhorn, Fabian
;
Hauschke, Andreas
2021
Erlebnisse in Webshops durch Storytelling-Videos
In: volume: 38, 2021, issue: 5, p. 26-35
Schleusener, Michael
;
Bohg, Eva
2021
A Data-Driven Approach to Improve the Digital Customer Journey for SMEs - A Case Study On HAILO
In: volume: 38, 2021, issue: 5, p. 36-43
Heins, Caroline
;
Grumbach, Daniela
;
Herkert, Deniz
;
Schulz, Wolfgang H.
2021
Strategy Design in a Digital Ecosystem The Ecosystem Growth and Collaboration (EGC) Model
In: volume: 38, 2021, issue: 5, p. 60-68
Engelhardt, Jan-Frederik
;
Badde, Sebastian
2021
Messung der Customer Experience im Handel - Erkenntnisse einer qualitativ-explorativen Best-Practice-Studie
In: volume: 38, 2021, issue: 5, p. 10-17
Gouthier, Matthias
;
Köninger, Juliane
2021
Customer-ExperienceTracking im Handel Echtzeitmessungen wirksam implementieren
In: volume: 38, 2021, issue: 5, p. 18-25
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
2021
Marketing Review St.Gallen, Ausgabe 5/2021: Experience Management im Handel
In: volume: 38, 2021, issue: 5,
Universität St. Gallen - Institut für Marketing und Customer Insight
2021
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management
In: volume: 38, 2021, issue: 5, p. 44-50
Hudetz, Kai
;
Reinartz, Werner J.
Author
1
Badde, Sebastian
1
Bohg, Eva
1
Engelhardt, Jan-Frederik
1
Engelhorn, Fabian
1
Gahler, Markus
1
Gouthier, Matthias
1
Grumbach, Daniela
1
Hauschke, Andreas
1
Heins, Caroline
1
Herkert, Deniz
.
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