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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2019
Potenziale von Chatbots im Kundenservice
In: volume: 36, 2019, issue: 1, p. 58-65
Schmäh, Marco
;
Kolb, Marie
;
Hämmerle, Anne
;
Weidemann, Christina
;
Betz, Armin
2019
Digitaler Boost im Emmi-Ski-Sponsoring
In: volume: 36, 2019, issue: 6, p. 24-32
Mühlheim, Pascal
;
Härtlein, Marcel
2019
Marketing Review St.Gallen, Ausgabe 6/2019: Sponsoring: Best Practices
In: volume: 36, 2019, issue: 6,
Universität St. Gallen - Institut für Marketing
2019
Conversational Agents aus Kundenperspektive
In: volume: 36, 2019, issue: 5, p. 86-94
Maas, Peter
;
Meichtry, Thomas Markus
;
Steiner, Philipp Hendrik
2019
Rationality and Emotionality of Sponsorship Negotiations - Managerial Approaches to Sponsorship Decision-Making
In: volume: 36, 2019, issue: 6, p. 44-51
Stieler, Maximilian
;
Germelmann, Claas Christian
;
Walliser, Björn
2019
CRM im Fundraising
In: volume: 36, 2019, issue: 1, p. 36-42
Eugster, Christin
;
Juch, Franziska
;
Witte, Thomas
2019
The Circle: Wo der Flughafen Zürich und Microsoft gemeinsam die Zukunft gestalten
In: volume: 36, 2019, issue: 1, p. 44-47
Schmutz, Iris
2019
Marktorientierte Wertschöpfungssysteme managen!
In: volume: 36, 2019, issue: 1, p. 6-13
Ruile, Herbert
2019
Kommentar: Werbung heisst, einen Prozess im Menschen in Gang setzen
In: volume: 36, 2019, issue: 1, p. 48-51
Rutschmann, Marc
2019
Omnikanal-Vertriebentlang der Customer Journey
In: volume: 36, 2019, issue: 1, p. 14-24
Mussak, Pirmin
Author
4
Schmäh, Marco
3
Schmutz, Iris
3
Schwizer, Dominik
2
Betz, Armin
2
Gollnhofer, Johanna Franziska
2
Jäger, Kirsten
2
Maas, Peter
2
Meichtry, Thomas Markus
2
Roggentin, Agnes Sophie
2
Scheidegger, Gianluca
.
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Issue 1, Volume 36, 2019
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Issue 6, Volume 36, 2019