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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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Author(s)
2019
Erfolgspotenziale von Conversational Agents
Maas, Peter
;
Meichtry, Thomas Markus
;
Steiner, Philipp Hendrik
2019
Multisensory Brand Experiences in Digital Media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, Adrian David
2019
Elektromobilität: Was treibt Konsumenten zum Kauf?
Rietmann, Nele
2019
Künstliche Intelligenz im Marketing
Seiler, Roger
;
Klaas, Michael
;
Hari, Jürg
2019
Customer-Experience-Management bei Covestro
Fraunhoffer, Julia
2019
Datenbasierte Ansätze der Lead-Generierung
Gebhardt, Marcel
;
Gebhardt, Linda
2019
"Every company needs to have a strategy for the platform economy"
Choudary, Sangeet Paul
;
Schumacher, Martin
2019
Stärkende Effekte nach innen wie nach aussen
Harinck, Philippe
;
Schwizer, Dominik
2019
"Wo hört IT auf, und wo fängt Mobilität an?"
Broesamle, Simon
;
Henkel, Sven
2019
Marketing Review St.Gallen, Ausgabe 5/2019: Rethinking Pricing
Universität St. Gallen - Institut für Marketing
Author
1
Billen, Peter
1
Bongaerts, Robert
1
Borgstedt, Silke
1
Brindöpke, Marcel
1
Broesamle, Simon
1
Böger, Maximilian
1
Cheok, Adrian David
1
Choudary, Sangeet Paul
1
Dannenberg, Holger
1
Drenger, Jan
.
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Journal - volume
59
Volume 36, 2019