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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-9 of 9.
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Year of Publication
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Author(s)
2022
E-Commerce and Luxury - From the Perspective of Female German Customers
In: volume: 39, 2022, issue: 2, p. 52-59
Perret, Jens K.
;
Horn, Carmen
;
Holthaus, Lina
2022
Digitale Plattformen für KMUs - Mehr als Facebook, Amazon und Co!
In: volume: 39, 2022, issue: 2, p. 60-68
Gabriel, Lorenz
;
Mohr, Lukas
2022
Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation
In: volume: 39, 2022, issue: 2, p. 36-43
Friesenecker, Matthias
;
Gotsch, Mauro Luis
;
Schögel, Marcus
2022
Customer Centricity & Datenschutz - Die Geschichte eines Missverständnisses
In: volume: 39, 2022, issue: 2, p. 12-19
Gotsch, Mauro Luis
2022
When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism
In: volume: 39, 2022, issue: 2, p. 44-51
Wannow, Stefanie
;
Haupt, Martin
2022
Datenschutz im Dialog
In: volume: 39, 2022, issue: 2, p. 6-10
Groth, Maximilian
;
Gotsch, Mauro Luis
2022
Marketing Review St.Gallen, Ausgabe 2/2022: Privacy as Strategy?
In: volume: 39, 2022, issue: 2,
Universität St. Gallen - Institut für Marketing und Customer Insight
2022
Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit
In: volume: 39, 2022, issue: 2, p. 20-27
Kutscher, Sarah
;
Kes, Isabelle
;
Eiting, Alexander
;
Anderl, Eva
2022
Cookieless Marketing
In: volume: 39, 2022, issue: 2, p. 28-34
Schellhorn, Jakob
;
Kerken, Markus
;
Tück, Benjamin
;
Schögel, Marcus
Author
1
Kerken, Markus
1
Kes, Isabelle
1
Kutscher, Sarah
1
Mohr, Lukas
1
Perret, Jens K.
1
Schellhorn, Jakob
1
Tück, Benjamin
1
Wannow, Stefanie
.
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2022