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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 13.
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Year of Publication
Title
Author(s)
2018
Walking in the customers' shoes
In: volume: 35, 2018, issue: 6, p. 62-66
Walker, Karen
;
Wortmann, Christoph
;
Braun, Laura
2018
Sportsponsoring als Employer- Branding-Tool
In: volume: 35, 2018, issue: 6, p. 76-83
Hüttermann, Marcel
;
Bearth, Angela
;
Hannich, Frank M.
2018
Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data
In: volume: 35, 2018, issue: 6, p. 26-33
Herhausen, Dennis
;
Henkel, Sven
2018
Marketing Review St.Gallen, Ausgabe 6/2018: Digitalisierung am POS
In: volume: 35, 2018, issue: 6,
Universität St. Gallen - Institut für Marketing
2018
Humanoide Service roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion
In: volume: 35, 2018, issue: 6, p. 18-25
Meyer, Patrick
;
Speer, Philipp
;
Gutknecht, Klaus
2018
Die perfekte Verbindung des PoS mit der Online-Welt: Authentische Markenbotschaft dank Social Display
In: volume: 35, 2018, issue: 6, p. 54-57
Fusenig, Andrea
2018
Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations
In: volume: 35, 2018, issue: 6, p. 34-41
Dizdarevic, Amela
;
Evanschitzky, Heiner
;
Backhaus, Christof
2018
The Influence of New Technologies on Retail in Switzerland
In: volume: 35, 2018, issue: 6, p. 42-47
Stocker, Dominik
;
Mark, Laura
2018
Einfluss von Displays auf das Kundenverhalten
In: volume: 35, 2018, issue: 6, p. 10-16
Imschloß, Monika
;
Stüber, Eva
;
Plitzko, Ria
2018
Steigerung der Marken- bekanntheit durch Social-Media-Marketing – ein Fallbeispiel
In: volume: 35, 2018, issue: 6, p. 68-75
Sperber, Sonja
;
Beyerhaus, Christiane
Author
1
Henkel, Sven
1
Herhausen, Dennis
1
Hüttermann, Marcel
1
Imschloß, Monika
1
Kim, Friedrich M.
1
Krauthausen, Meik
1
Mark, Laura
1
Meyer, Patrick
1
Neumüller, Kathrin
1
Plitzko, Ria
.
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