Skip navigation
A service of the
zbw
Contact
|
Imprint
|
Privacy
|
Sitemap
|
Accessibility
|
Deutsch
Home
About EconStor
About EconStor
Policy
News
Terms of use
Usage statistics
Submit
for:
institutions
authors
Search
Browse by
Author
Year of Publication
Document Type
Communities & Collections
Journals
Monographs (by Publishers)
References
FAQ
Open Access
Contact
Imprint
Privacy
Sitemap
Deutsch
Home
About EconStor
Policy
submit for institutions
submit for authors
Search
browse by Author
browse by Year of Publication
browse by Document Type
browse by Communities & Collections
browse by Journals
browse by Monographs (by Publishers)
News
Terms of use
Usage statistics
References
FAQ
Open Access
EconStor
Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
Search
Search in:
All of EconStor
Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
for
Current filters:
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Session
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
DDC
Date Issued
Has File(s)
Filename
File description
id
jel
series
language (ISO)
document type
ISBN
citation
ppn
Journal - issue
Journal - volume
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-10 of 54.
Back
1
2
3
4
...
6
Next
Item hits:
Year of Publication
Title
Author(s)
2022
Nachhaltigkeit vermitteln und verkaufen - Schritte zu einer grünen Customer Journey
In: volume: 39, 2022, issue: 4, p. 44-52
Kords, Udo
2022
Kunden im Lösungsgeschäft - Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?
In: volume: 39, 2022, issue: 3, p. 14-20
Kramer, Victoria
;
Krafft, Manfred
2022
E-Commerce and Luxury - From the Perspective of Female German Customers
In: volume: 39, 2022, issue: 2, p. 52-59
Perret, Jens K.
;
Horn, Carmen
;
Holthaus, Lina
2022
Plaid, Airscarf, or PDK? - Naming Product Features in Online Configurators
In: volume: 39, 2022, issue: 1, p. 58-67
Hasenmaile-Aspin, Johanna
2022
Cognitive Biases as Boosters - Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur
In: volume: 39, 2022, issue: 4, p. 18-23
Fuchs, Matthias
;
Omlin, Christian
;
Naef, Stefan
;
Steiner, Thomas
;
Schumpf, Etienne
;
Gollnhofer, Johanna Franziska
2022
Digitale Plattformen für KMUs - Mehr als Facebook, Amazon und Co!
In: volume: 39, 2022, issue: 2, p. 60-68
Gabriel, Lorenz
;
Mohr, Lukas
2022
The Art of Social-Media- Influence - Was es für eine erfolgreiche Kampagne zu berücksichtigen gilt und welche Fauxpas man besser vermeiden sollte
In: volume: 39, 2022, issue: 4, p. 64-72
Gasser, Florian
2022
Quo vadis, Aussendienst? - So erzeugt der B-to-B-Aussendienst künftig Mehrwert
In: volume: 39, 2022, issue: 3, p. 38-45
Thoma, Axel
2022
Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing
In: volume: 39, 2022, issue: 5, p. 46-54
Meyer, Patrick
;
Spreer, Philipp
;
Gutknecht, Klaus
2022
Marketing Review St.Gallen, Ausgabe 6/2022: Open Innovation & Crowdsourcing in Marketing
In: volume: 39, 2022, issue: 6,
Universität St. Gallen - Institut für Marketing und Customer Insight
Author
1
Anderl, Eva
1
Baumann, Michaela
1
Benti, Behailu Shiferaw
1
Berli, Michael
1
Bilgram, Volker
1
Binckebanck, Lars
1
Blohm, Ivo
1
Bravin, Marc
1
Burri, Simona
1
Böndel, Burkhard
.
< previous
next >
Journal - issue
9
Issue 1, Volume 39, 2022
9
Issue 2, Volume 39, 2022
9
Issue 3, Volume 39, 2022
9
Issue 4, Volume 39, 2022
9
Issue 5, Volume 39, 2022
9
Issue 6, Volume 39, 2022