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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Year of Publication
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2018
Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings
In: volume: 35, 2018, issue: 2, p. 66-72
Dietrich, Daniel
2018
Influencer Marketing im Schweizer FMCG-Markt - Erkenntnisse aus einem Jahr Influencer Marketing
In: volume: 35, 2018, issue: 2, p. 22-29
Hermann, Tanja
2018
"Unsere Kunden haben einen immer stärkeren Drang nach individueller Ansprache und massgeschneiderten Lösungen"
In: volume: 35, 2018, issue: 2, p. 90-94
Mehl, Katja
;
Wortmann, Christoph
;
Braun, Laura
2018
Marketing Review St.Gallen, Ausgabe 5/2018: Tangibler Mehrwert
In: volume: 35, 2018, issue: 5,
Universität St. Gallen - Institut für Marketing
2018
"Die Basis sind gemeinsame Werte und Interessen"
In: volume: 35, 2018, issue: 2, p. 6-8
Annina, Sylwina
;
Faltl, Martin
2018
Auf eine Zigarre mit Christian Belz
In: volume: 35, 2018, issue: 3, p. 6-11
Belz, Christian
;
Wortmann, Christoph
2018
Walking in the customers' shoes
In: volume: 35, 2018, issue: 6, p. 62-66
Walker, Karen
;
Wortmann, Christoph
;
Braun, Laura
2018
Reorganisation in Marketing und Verkauf: Fachgespräch
In: volume: 35, 2018, issue: 3, p. 12-19
Rapp, Hajo
;
Handschuh, Martin
;
Belz, Christian
2018
Bounded Irrationality: Chancen und Grenzen beim verhaltensbasierten Pricing
In: volume: 35, 2018, issue: 2, p. 102-110
Krämer, Andreas
2018
Messe-Erfolg durch Live-Communication-Atmosphäre - Analyse von Besucher-Journeys einer Publikumsmesse
In: volume: 35, 2018, issue: 1, p. 50-58
Wiedmann, Martin
;
Kirchgeorg, Manfred
Author
2
Handschuh, Martin
2
Hannich, Frank M.
2
Hüttermann, Marcel
2
Kirn, Friedrich M.
2
Kleebinder, Hans-Peter
2
Krämer, Andreas
2
Schumacher, Martin
2
Situm, Mario
2
Sorrentino, Guiseppe
1
Annina, Sylwina
.
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Journal - issue
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Issue 1, Volume 35, 2018
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Issue 2, Volume 35, 2018
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Issue 3, Volume 35, 2018
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Issue 4, Volume 35, 2018
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Issue 5, Volume 35, 2018
13
Issue 6, Volume 35, 2018