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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2017
Multi-Channel-Pricing - Vertriebskanalspezifisches Marketing aus Sicht der Verbraucher und Unternehmen
In: volume: 34, 2017, issue: 5, p. 78-86
Krämer, Andreas
2017
Data-Driven Marketing: Der Marketingleiter darf nicht zum CIO werden
In: volume: 34, 2017, issue: 1, p. 84-89
Ropers, Stefan
;
Schäfer, Axel
;
Wortmann, Christoph
;
Kirn, Friedrich M.
2017
Digital Pricing: Warum Unternehmen im Pricing umdenken müssen
In: volume: 34, 2017, issue: 6, p. 76-84
Liess, Frank
;
Laupheimer, Karin
2017
Wandel von Kundenbeziehungen im Kontext von Industrie 4.0
In: volume: 34, 2017, issue: 4, p. 16-23
Schuh, Günther
;
Riesener, Michael
;
Gerlach, Max
;
Mattern, Christian
2017
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
In: volume: 34, 2017, issue: 5, p. 18-25
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Böttger, Tim
;
Weiler, Natalie
2017
Agiles Marketing digitaler Produkte - Fallstudie Mobilfunk
In: volume: 34, 2017, issue: 3, p. 60-66
Stehmann, Andreas
2017
Marketing Review St.Gallen, Ausgabe 3/2017: Customer Insight Driven Business Transformation
In: volume: 34, 2017, issue: 3,
Universität St. Gallen - Institut für Marketing
2017
Kundenbegeisterung durch herausragende Service-Erlebnisse - Einsatz von Service Excellence bei Banken
In: volume: 34, 2017, issue: 1, p. 28-35
Gouthier, Matthias
;
Weimann, Jürgen
2017
Adding Bricks to Clicks – (R)Evolution des Online-Handels
In: volume: 34, 2017, issue: 5, p. 34-39
Rittinger, Sebastian
;
Schulte, Martin
;
von Wedel, Jens
2017
Debiasing Strategies in the Price Management Process
In: volume: 34, 2017, issue: 6, p. 50-58
Bergers, Dominic
;
Faßnacht, Martin
Author
10
Wortmann, Christoph
4
Kirn, Friedrich M.
3
Belz, Christian
2
Braun, Laura
2
Farouq, Jasmin
2
Faßnacht, Martin
2
Gouthier, Matthias
2
Krämer, Andreas
2
Montua, Andrea
2
Nissen, Oliver
.
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81
2017
Journal - issue
14
Issue 1, Volume 34, 2017
12
Issue 2, Volume 34, 2017
11
Issue 3, Volume 34, 2017
18
Issue 4, Volume 34, 2017
12
Issue 5, Volume 34, 2017
14
Issue 6, Volume 34, 2017