Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/274819 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Risk and Financial Management [ISSN:] 1911-8074 [Volume:] 15 [Issue:] 7 [Article No.:] 297 [Year:] 2022 [Pages:] 1-8
Publisher: 
MDPI, Basel
Abstract: 
Prices respond to equate supply and demand. However, price-setting in low-volume or "thin" markets is a challenge as is determining which items to carry. We present an algorithm that takes into account a store's fixed costs, the cost of goods sold, prices, and listing duration to determine the portfolio of items to maximize profits. Prices can then be assigned as a mark-up over cost. The usefulness of this approach is demonstrated by applying it to a store on eBay in which the seller needs to meet a profit threshold. The findings identify how sellers of unusual items can effectively determine which items to list and how to set price to reach profit goals.
Subjects: 
market volume
Poisson model
portfolio profitability
pricing
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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