Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/273750 
Year of Publication: 
2021
Series/Report no.: 
Geostoria del territorio
Publisher: 
FrancoAngeli, Milano, Italy
Abstract (Translated): 
The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in 'light' productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Subjects: 
Business history
Enterpreneurship
Italian brands
Made in Italy
History of Food and Beverages
Italy
20th Century
ISBN: 
978-88-351-3290-5
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Book
Document Version: 
Published Version
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