Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/273060 
Year of Publication: 
2023
Series/Report no.: 
Ilmenau Economics Discussion Papers No. 178
Publisher: 
Technische Universität Ilmenau, Institut für Volkswirtschaftslehre, Ilmenau
Abstract: 
This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).
Subjects: 
social media
superstars
influencer
platforms
stardom
content producers
YouTube
Instagram
TikTok
gatekeepers
JEL: 
L82
Z10
L13
L15
L86
D43
D83
F23
M21
D91
L26
Document Type: 
Working Paper

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