Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/27217 
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dc.contributor.authorAlbers, Normanen
dc.date.accessioned2008-12-15-
dc.date.accessioned2009-08-06T13:11:31Z-
dc.date.available2009-08-06T13:11:31Z-
dc.date.issued2008-
dc.identifier.urihttp://hdl.handle.net/10419/27217-
dc.description.abstractSport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has to maximize players’ protection and prevention of pathological gambling to be legally admissible. Marketing and distribution policies must be in line with this general aim. The present paper is the first one in analyzing the marketing strategy of the public Lotto companies and hereby discussing existing goal conflicts with the requirements of the Supreme Court.en
dc.language.isogeren
dc.publisher|aLeibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät |cHannoveren
dc.relation.ispartofseries|aDiskussionsbeitrag |x408en
dc.subject.jelL43en
dc.subject.jelL83en
dc.subject.jelM38en
dc.subject.ddc330en
dc.subject.keywordGamblingen
dc.subject.keywordsports bettingen
dc.subject.keywordbrand marketing policyen
dc.subject.keywordsports economicsen
dc.subject.keywordstate lotteriesen
dc.subject.keywordGlücksspielen
dc.subject.keywordSportwettenen
dc.subject.keywordMarkenstrategieen
dc.subject.keywordSportökonomieen
dc.subject.keywordstaatliche Lotterienen
dc.titleDie Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichts-
dc.type|aWorking Paperen
dc.identifier.ppn587977418en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:han:dpaper:dp-408en

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