Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/27217
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dc.contributor.authorAlbers, Normanen_US
dc.date.accessioned2008-12-15en_US
dc.date.accessioned2009-08-06T13:11:31Z-
dc.date.available2009-08-06T13:11:31Z-
dc.date.issued2008en_US
dc.identifier.urihttp://hdl.handle.net/10419/27217-
dc.description.abstractSport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has to maximize players’ protection and prevention of pathological gambling to be legally admissible. Marketing and distribution policies must be in line with this general aim. The present paper is the first one in analyzing the marketing strategy of the public Lotto companies and hereby discussing existing goal conflicts with the requirements of the Supreme Court.en_US
dc.language.isogeren_US
dc.publisher|aFachbereich Wirtschaftswiss., Univ. |cHannoveren_US
dc.relation.ispartofseries|aDiscussion papers // School of Economics and Management of the Hanover Leibniz University|x408en_US
dc.subject.jelL43en_US
dc.subject.jelL83en_US
dc.subject.jelM38en_US
dc.subject.ddc330en_US
dc.subject.keywordGamblingen_US
dc.subject.keywordsports bettingen_US
dc.subject.keywordbrand marketing policyen_US
dc.subject.keywordsports economicsen_US
dc.subject.keywordstate lotteriesen_US
dc.subject.keywordGlücksspielen_US
dc.subject.keywordSportwettenen_US
dc.subject.keywordMarkenstrategieen_US
dc.subject.keywordSportökonomieen_US
dc.subject.keywordstaatliche Lotterienen_US
dc.titleDie Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichtsen_US
dc.type|aWorking Paperen_US
dc.identifier.ppn587977418en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-

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