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Autor:innen: 
Erscheinungsjahr: 
2022
Schriftenreihe/Nr.: 
CESifo Working Paper No. 10190
Verlag: 
Center for Economic Studies and ifo Institute (CESifo), Munich
Zusammenfassung: 
I study demand for social media services by conducting an experiment where I monitor how participants spend time on digital services and shut off access to Instagram or YouTube on their mobile phones. I characterize how participants substitute their time during and after the restrictions, which motivates estimating a model of time usage with inertia. I apply the substitution patterns observed during the restriction period and implied by the model with and without inertia to a relevant market definition exercise to conclude that relevant markets may be larger than those considered by regulatory authorities for social media applications.
Schlagwörter: 
social media
attention markets
field experiment
relevant markets
JEL: 
L00
L40
L86
Dokumentart: 
Working Paper
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