Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/270993 
Year of Publication: 
2023
Series/Report no.: 
Communication Insights No. 17
Publisher: 
Academic Society for Management & Communication, Leipzig
Abstract: 
How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate communications: State Revival, Scarcity Management, Unimagination, Parallel Worlds, Augemented Workflows.
Subjects: 
public relation
trend
country
stakeholders
bottleneck
resilience
artificial intelligence
virtual reality
Document Type: 
Research Report

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