Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/270205 
Authors: 
Year of Publication: 
2021
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 8 [Issue:] 1 [Article No.:] 1875535 [Year:] 2021 [Pages:] 1-18
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.
Subjects: 
Human resource practices
brand performance
hospitality industry
hotels
jordan
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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