Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/270145 
Year of Publication: 
2021
Citation: 
[Journal:] Cogent Economics & Finance [ISSN:] 2332-2039 [Volume:] 9 [Issue:] 1 [Article No.:] 1969111 [Year:] 2021 [Pages:] 1-24
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
The Ethiopian telecommunication market has been expanding slowly due to supply side constraints. However, these days, government has already announced to open market to the private operators and in this environment, the upcoming mobile telecommunication market, where 4 G service was already introduced in 2015, is becoming more substitutive and competitive. Thus, this study aim to forecast the switchers and leapfrogers demand for 3 G and 4 G mobile data services in Ethiopia. In order to do so, firstly, we investigated consumer preferences for mobile data generation services. Secondly, we estimated the mobile phone diffusion using Bass model to predict the future potential market size. Finally, we combined both models and forecasted the switchers and leapfrogers demand for 3 G and 4 G mobile data services. The result reveals that, by 2025, the 3 G and 4 G data service subscribers are forecasted to be 40 and 1.93 million, respectively, including both switchers and leapfrogers adoption. The policy implications are: (1) Service provider should adjust its service supply plan as per the forecasted demand. (2) Service provider should charge its service package strategically considering demand elasticity and finally, the service provider should make proper expansion of 4 G infrastructure since consumers are verging towards 4 G data services.
Subjects: 
Demand forecasting
Ethiopia
leapfrogers
mobile data services
switchers
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.