Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/265906 
Erscheinungsjahr: 
2022
Schriftenreihe/Nr.: 
ESRI Working Paper No. 722
Verlag: 
The Economic and Social Research Institute (ESRI), Dublin
Zusammenfassung: 
Many households lack savings to cushion them from financial shocks. While behavioural economics offers insights into why some households who want to save may fail to do so, successful behavioural interventions to increase precautionary saving are elusive. We incorporated multiple evidence-based "nudges" and "boosts" into a savings account application form at a major commercial bank and designed an electronic marketing communication to explain cumulative risk based on a scalable boost. In a pre-registered randomised controlled trial, these interventions increased saving account uptake by 25-40%. Moreover, some effects were concentrated among low-income households.
Dokumentart: 
Working Paper

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