Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/264182 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Journal:] Theory, Culture & Society [ISSN:] 1460-3616 [Volume:] 39 [Issue:] 4 [Publisher:] Sage [Place:] Thousand Oaks, CA [Year:] 2022 [Pages:] 129-143
Verlag: 
Sage, Thousand Oaks, CA
Zusammenfassung: 
This article explores the question of how to understand social media following the Habermasian theory of the structural transformation of the public sphere. We argue for a return to political-economic fundamentals as the basis for analysing the public sphere and seek to establish a characteristic connection between digital-behavioural control and singularised audiences in the context of proprietary markets. In the digital constellation, it is less a matter of immobilising the citizen as a consumer but rather of their political activation – albeit in conditions under which commercial interests have primacy: privatisation without privatism.
Schlagwörter: 
digital capitalism
Jürgen Habermas
public sphere
social media
structural transformation
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