Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/264182 
Year of Publication: 
2022
Citation: 
[Journal:] Theory, Culture & Society [ISSN:] 1460-3616 [Volume:] 39 [Issue:] 4 [Publisher:] Sage [Place:] Thousand Oaks, CA [Year:] 2022 [Pages:] 129-143
Publisher: 
Sage, Thousand Oaks, CA
Abstract: 
This article explores the question of how to understand social media following the Habermasian theory of the structural transformation of the public sphere. We argue for a return to political-economic fundamentals as the basis for analysing the public sphere and seek to establish a characteristic connection between digital-behavioural control and singularised audiences in the context of proprietary markets. In the digital constellation, it is less a matter of immobilising the citizen as a consumer but rather of their political activation – albeit in conditions under which commercial interests have primacy: privatisation without privatism.
Subjects: 
digital capitalism
Jürgen Habermas
public sphere
social media
structural transformation
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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