Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/261659 
Year of Publication: 
2021
Citation: 
[Journal:] International Journal of Business Science & Applied Management (IJBSAM) [ISSN:] 1753-0296 [Volume:] 16 [Issue:] 3 [Publisher:] International Journal of Business Science & Applied Management [Place:] s.l. [Year:] 2021 [Pages:] 63-85
Publisher: 
International Journal of Business Science & Applied Management, s.l.
Abstract: 
The objectives of this article are twofold. The first objective is to review three CSR models to propose a new contemporary model of CSR, representing the significant commitments and practices organisations should undertake in their quest to become socially responsible. The second objective is to develop and validate a new CSR scale to measure consumer perceptions of organizations' CSR performance-based Drawing on Carroll's CSR, Vissers' CSR 2.0 models, and the Bursa Malaysia CSR framework, the research proposes a conceptual framework. A CSR scale was developed and validated through a large-scale empirical study measuring consumer perceptions involving 909 respondents from Malaysia. The CSR scale items were tested and validated via exploratory factor analysis and reliability analysis. As a result, the new CSR model consisted of six main dimensions representing key CSR commitments, and a 27 item CSR scale was validated. The conceptual framework adds value by providing managers and policymakers with a new way of looking at CSR holistically and comprehensively, enabling the development of effective CSR initiatives and strategies. In addition, the contemporary scale provides a reliable and valid instrument to measure consumers' perceptions of their CSR initiatives.
Subjects: 
Contemporary CSR model
scale development
consumer perceptions
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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