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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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Results 31-40 of 65.
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2018
Digitale Markenführung
Kreutzer, Ralf T.
2017
Empowerment from a "student as customer" perspective: Literature review and development of a framework in the context of higher education
Schmidt, Holger
;
Baumgarth, Carsten
2020
Empathic market research: The added value of eye tracking data for affective computing UX research
Hahn, Alexander
;
Klug, Katharina
;
Riedmüller, Florian
2018
Digital transformation of retail stores: The impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina
;
Mühlbäck, Klaus
;
Schöllhammer, Ruth
2018
PraxisWISSEN Marketing, Heft 01/2018: Digitale Transformation des Marketing
Arbeitsgemeinschaft für Marketing (AfM)
2019
Scrum: Der Weg zum agilen Projektmanagement
Kreutzer, Ralf T.
2019
Challenges in early stage communication for startups: Two case studies
Rumler, Andrea
;
Schmidt, Leo
;
Zumdieck, Alexander
2017
Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing
Bookhagen, Andrea
;
Sperber, Sonja
2017
Value Co-Creation needs Customer Readiness: Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosmetik
Schlangen, Kareen
;
Feistkorn, Carolin
;
Menzel, Larissa
2016
Social-Media-Monitoring und -Kontrolle
Rumler, Andrea
;
Ullrich, Susanne
Author
5
Bookhagen, Andrea
4
Griese, Kai-Michael
4
Mühlbäck, Klaus
3
Geise, Fabian A.
3
Geise, Wolfgang
3
Hoxtell, Annette
2
Baumgarth, Carsten
2
Hodeck, Alexander
2
Kilian, Karsten
2
Kreutzer, Ralf T.
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Volume 8, 2023