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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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AfM – Arbeitsgemeinschaft für Marketing
PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing
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Title
Author(s)
2020
Developing ethical consumer personas for the tourism industry: A means-end approach
Sahm, Steffen
2020
Text versus Speech versus Video: Möglichkeiten und Grenzen der Verwendung gesprochener Sprache im digitalen Marktforschungsinterview
Lütters, Holger
2020
Einsatzpotenziale humanoider Roboter in der Marktforschung: Eine explorative Analyse unter besonderer Berücksichtigung des Fallbeispiels Pepper
Reger-Wagner, Kathrin
;
Buerke, Günter
2020
The photo-based qualitative interview: Potential applications to market research and current challenges
Kleih, Anne-Katrin
;
Lehberger, Mira
;
Sparke, Kai
2020
Automatisierung qualitativer Marktforschung mit Künstlicher Intelligenz
Hoxtell, Annette
2020
Die Anwendung von Gesichtserkennung im stationären Einzelhandel und ihre Auswirkungen auf die Kaufbereitschaft
Koch, Christina
;
Simon, Marcus
;
Mühlbäck, Klaus
2020
Empathic market research: The added value of eye tracking data for affective computing UX research
Hahn, Alexander
;
Klug, Katharina
;
Riedmüller, Florian
2020
Neuromarketing: Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung
Nufer, Gerd
Author
1
Reger-Wagner, Kathrin
1
Riedmüller, Florian
1
Sahm, Steffen
1
Simon, Marcus
1
Sparke, Kai
.
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Volume 5, 2020