Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260665 
Year of Publication: 
2020
Citation: 
[Journal:] International Journal of Technology for Business (IJTB) [ISSN:] 2644-5085 [Volume:] 2 [Issue:] 1 [Publisher:] Springwish Publisher [Place:] Bratislava [Year:] 2020 [Pages:] 14-22
Publisher: 
Springwish Publisher, Bratislava
Abstract: 
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The restricted and inconclusive results of the retail hunt, however, call for further studies on how to create more productive online shopping environments. There are some types of VR and so many applications for it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and trying all the clothes without moving of the sofa. Online purchase is expected to be more secure because the consumer can virtually try outfits before buying. This paper analyses the consumers experience using an experiment with female undergraduate students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store layouts and understanding how shoppers communicate with shops.
Subjects: 
Fashion
Virtual Reality
Augmented Reality
Shopping Online
E-Commerce
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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