Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260181 
Year of Publication: 
2016
Series/Report no.: 
Working Paper No. 2016:8
Publisher: 
Lund University, School of Economics and Management, Department of Economics, Lund
Abstract: 
We manipulate the information subjects can share on the web concerning socially sensitive actions (public good contribution) and visibility (selfie) to determine the effect on social image, as captured by the price subjects demand for publication. The overall conclusion from the experiment is that theory about social reputation can predict subjects' social-signaling behavior. People take costly decisions to "filter" information about themselves (in retrospect) before it is published. We also report results of a more exploratory nature and find that taking a selfie has a strong negative impact on cooperation among frequent selfie takers, but not on other subjects.
Subjects: 
social image
selfie
cooperation
signaling
JEL: 
C90
C91
D80
D82
Document Type: 
Working Paper

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