Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260055 
Year of Publication: 
2012
Series/Report no.: 
Working Paper No. 2012:30
Publisher: 
Lund University, School of Economics and Management, Department of Economics, Lund
Abstract: 
Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
Subjects: 
healthy labeled meals
sales
field experiment
JEL: 
D22
D83
Document Type: 
Working Paper

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