Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260024 
Year of Publication: 
2011
Series/Report no.: 
Working Paper No. 2011:35
Publisher: 
Lund University, School of Economics and Management, Department of Economics, Lund
Abstract: 
This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy labeled meal on the menu. Even if easily accessible and understood, menu labeling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.
Subjects: 
Consumer economics
food labelling
experiment
health
JEL: 
D12
I10
Document Type: 
Working Paper

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