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Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Comparative Economic Research. Central and Eastern Europe [ISSN:] 2082-6737 [Volume:] 23 [Issue:] 1 [Publisher:] Łódź University Press [Place:] Łódź [Year:] 2020 [Pages:] 7-18
Verlag: 
Łódź University Press, Łódź
Zusammenfassung: 
Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects. Using the classic measuring parameters of national business cultures ("Individualism," "Power Distance," "Masculinity," "Uncertainty Avoidance," "Long-Term Orientation," "Indulgence"), a comparative analysis is carried out on the example of Poland, Ukraine, Germany, France, and Hungary; the results of the authors' own development of this interdisciplinary problem are presented. On this basis, new approaches are proposed in establishing mutually beneficial international cooperation between Polish and Ukrainian enterprises, not only in Europe but also in other regions of the world.
Schlagwörter: 
comparative studies
national business culture
measuring parameters of national business cultures
management
communications
marketing
internationalization
Poland
Ukraine
JEL: 
O57
F23
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