Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/25643
Authors: 
Sofka, Wolfgang
Zimmermann, Jörg
Year of Publication: 
2007
Series/Report no.: 
Jena economic research papers 2007,023
Abstract: 
In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.
Subjects: 
Liability of foreignness
multinational strategy
automotive market
JEL: 
F23
L62
M10
Document Type: 
Working Paper

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