Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/254242 
Year of Publication: 
2022
Series/Report no.: 
MAGKS Joint Discussion Paper Series in Economics No. 06-2022
Publisher: 
Philipps-University Marburg, School of Business and Economics, Marburg
Abstract: 
This paper empirically analyzes the impact of leadership communication on the COVID-19 vaccination rate using a quasi-experimental design. Based on a speech of the President of France, Emmanuel Macron, we examine how political leaders can in uence the willingness to get vaccinated of a country's citizens by transmitting scientific insights into a clear and vivid message as well as by threatening credibly with future restrictions for unvaccinated people. In a Differencein- Differences (DiD) framework it is shown that a televised address of Macron has increased the vaccination rate in France by roughly 5%. We test the robustness of this result by applying an event study design. Our findings imply that leadership communication is an effective weapon to change the beliefs of unvaccinated citizens and to overcome COVID-19 vaccination hesitancy.
Subjects: 
COVID-19
leadership communication
vaccination
DiD
Document Type: 
Working Paper

Files in This Item:
File
Size
620.04 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.